Your Business’ Biggest Asset – It Might Surprise You
What is Your business’ biggest asset?
If you said your building, your location, your staff or you, You would be wrong. Your biggest asset is your customer list. You have the ability to grow exponentially when you realize that your list has value.
Often, business owners squander the value of their list by not keeping in touch with their customers. They wait for them to call when the customer needs a product or service. I firmly believe that it is important to be there when your customer needs your product or service. Being there creates a relationship.
3 Ways to be there when they need you:
1. Create a monthly newsletter to showcase great customers, include specials and describe new products and services
2. Send holiday notes, thank you notes after purchases and referrals
3. Create an email update with pricing changes, news updates for your industry or just to say hello.
Staying in touch with your customers creates a relationship and helps make YOUR BUSINESS the only choice when they need your products or service.
Don’t get caught up in believing that because you provided a good service that your customers will automatically come back. If you are losing customers it might be because you have not stayed in touch.
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Wyteria Jacobo on April 11th, 2010
Aha! I was right. Treat your customer list like gold. It is so much more expensive to acquire a new customer than it is to sell to your existing customers. Thanks for your leadership, Richelle, and congrats on the award!
Charlotte Howard on April 9th, 2010
Hey Richelle,
I love this post. Business owners should keep in touch to build stronger relationships with current customers. This often times leads to referrals from very satisfied customers. That personal touch makes all the difference. I will see you later and have a great weekend