Following People Who Are Lost

One of my favorite marketing guru’s – Perry Marshall, sent an email to me a couple of weeks ago with this as the headline–and I totally understood exactly what he was talking about.

Many entrepreneurs start a business because they have a dream.  Implementing that dream is where the problems come in.  You begin looking, reading, researching exactly what others in your industry are doing and voila what you find is that everyone is doing exactly the same thing.

I noticed it in all businesses.  Look at the realtors, they all have a sign on the side of their car door, they all go to networking organizations and they all are super aggressive. 

By following others in your industry, it makes you interchangeable.  Nothing is unique!

I learned this the hard way.  AND determined that maybe I should not be following the masses and focus on following winners.

-Richelle