Recently I had the privilege of meeting with Chef Beverly Lee

We call her Chef Bev for short who owns an interesting business.

www.sensesrecreationalcookingschool.com  Talk about thinking

out of the box, she holds team building training for Fortune

500 Corporations.  It is innovative, it is a way to train their

staff on working together.  She assesses the individuals into

different vegetables categories and assigns characteristics

according to the individuals in the team.  So before you laugh,

before you pass judgment on what the Fortune 500 companies are

doing, I want you to take a good look at her business, and how

she built the perfect business – with a competition free zone.

1. The business is Unique – Not the regular, outing where you

leap off a pole and trust your team members to catch you

2. Perfect Target Market – A group who is kinda querky,

spending other people’s money and willing to take a chance

with a new experience

3. Creative experience – instead of just a bunch of lectures

that people hate …especially the team, she creates an

experience to remember for a lifetime.

The other thing that is so great about Chef Bev is that she

does have additional income streams.  She teaches classes for “golf

widows” and also for people who love to cook as much as she

does, but was willing to get additional marketing education.

So during our meeting today, we talked about maximizing every

opportunity.  She told me that she is a featured Chef at the

North Las Vegas Farmers Market.  She told me that she enjoys

this part of her business but can’t really see the opportunity.

Then, with my “Fresh Eyes”  I told her about several other

ways to make money there plus, get additional business.

Here are just a few of the ideas:

• She already gives away discounted classes, so I told her to

keep the cards that were entered into the drawing to build her

“herd”  – these people have already raised their hands to say

that they are interested in her cooking classes, then Market to

them until they DIE!

• Video the demonstrations for her website and monthly

newsletter

• Use the list to get pre-orders for her cookbook

• Sell her cookbook – (yes, the one that is sitting on the

table and half done)

• Have a book signing at the Market – send to her email list

• Offer a class at the Farmers Market for later in the day

–from her “herd’ announcing that she will be there and available for

classes and from people who come by the booth.  Make it like

Emeril Live with a big audience

• Allow everyone who entered the drawings to “win” second prize

which would be a discount coupon off your services

Now, these are just a few of the ways to get the most out of a

free opportunity.  I talk about doing this for your business

and I show you ways to do this at my monthly meeting.  But what

I want you to see, is that, you can build your business, with

low cost ideas.

Dan Kennedy says, If you can’t make money without money, THEN

you probably can’t make money with money.

Work on your business segment:

List all of the places where you are presented with an

opportunity – like the North Las Vegas Farmers Market for Chef Bev

Are you asked to speak to others?

Are you helping your kid’s soccer team, dance lessons, etc.?

Do you volunteer for a charity?