I can see Russia from here… AND other crazy statements.

 Some people were shocked to hear the great stories of Mark Hussman, the featured entrepreneur in the documentary I helped film.

They laughed at him for not taking a$35million offer.  And I wanted to caution you a  minute, you might be doing things equally foolish!

 When we started the discussion about how Blogs can help your businesses, the room filled with energy, notes were taken and it appeared as if you have found the next shiny object.

It is the tri-fecta of marketing tools,

       It is the latest buzz on the internet

       Sounds interesting and your friends and family have heard about it so it sounds like you know what you are doing

       And its FREE.  What better….

As we discussed, the next shiny object syndrome can be dangerous.  If you have not taken care of the foundation, anything you do is not going to work effectively.  The next shiny object is not going to give you the big boost you are hoping for unless you focus on the basics.

For example, in the lobby, I overhead some people talking about the economy.  Why you are scared to talk about the economy in front of me is understandable….  But before you blame things on the economy let’s review what you are doing in your business now…

1.  Do you have an alarm that goes off when a customer should return and buy again?

2.  Do you have a system in place to activate when the alarm is sounded?

3.  What are you doing monthly to stay in touch with your customers?

4.  What data are you requesting, storing and using to become more aware of your customers?

5.  Do you upsell, downsell, keep selling to your existing base?

OK – this is getting painful.  Before we move into the summer months.  Let’s focus on building your foundation.  Finding the hidden acres of diamonds in your own back yard.  It will focus on what you need to be doing right now with your existing clients to make sure that this year is your best.