First, how about George Doherty?

 A mortgage guy with a true calling for marketing.  He unleashed several of his top secrets

that even made the fajitas go cold.

I will give out one of his most precious nuggets which was

finding a list and sticking with it.  Constant communication

with his list to generate buzz, loan applications and price

resistant clients.

The best thing I heard him say was PRICE RESISTANT buyers.  Are

your potential customers price sensitive?

How funny was it that George hangs up on people who ask him the

best mortgage rate?  Just hangs up! He says that the only ones

who call and ask this are UNINFORMED consumers who have no idea

what to do.  He has a farm or herd group that he consistently

contacts and educates about the mortgage business so You might

think this is arrogant but he only has time for people serious

about hiring him.  He interviews customers not the other way

around.

George gave us his secret to being featured on In Business

(Channel 19) and Fox 5 News.  In the last 3 months he has

appeared over 6 times.  What do you think being on television 6

times would do for your business?