Yikes, I am losing customers…. Should I lower my prices?
Keeping customers for life is not an easy task. Every day your customers are approached with multiple messages from your competitors trying to take their business from you. They are offered, cheaper prices, assured better customer service and superior quality. In your busy day, how can you find new clients, create innovative products and still find time to keep your existing clients.?
Keeping customers for life starts with the first interaction. If you are not scripting calls, choreographing the sales process or designing a system to bring customer to you when they need your product or service again, you will continue to lose customers.
Now we all know that studies have shown that it is cheaper to keep existing clients than it is to gain new ones. What are you doing to keep them?
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