MISTAKE #6: “Thinking You Are Your Own Client.”
Do you know how many times I’ve heard people tell me that their clients are too sophisticated for “this” type of marketing or “that” type of advertising. That kind of thinking, without testing, can be dangerous. In fact, the most successful direct mail piece that I’ve ever seen is an award winning 5-piece handwritten letter on yellow legal paper. It didn’t matter the income level of the customer – lawyers, doctors, judges, presidents of multi-million dollar companies…the response was phenomenal!
There was obviously more to this than just writing a 5- page handwritten letter on yellow legal paper. There were many proven direct response techniques used in this letter. But what is particularly instructive to note is the fact that just because you might not respond to something, it doesn’t mean your clients won’t. You need to and test new ideas all the time. There is no such thing as a failure, only ‘testing.’
To your consistent and persistent TESTING…
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Adrienne on May 19th, 2010
There is no such thing as a failure, only ‘testing.’
I love that line, It brings up for me having that relentless go getter spirit. Which, bottom line ever entrepreneur must embrace.
Innovation is our bloodline, finding creative ways to connect your message with your clients we will not know if it will work unless we try
Thanks for the post Richelle
Amy on June 5th, 2010
There is no such thing as a failure, only ‘testing.’
I love that line, It brings up for me having that relentless go getter spirit. Which, bottom line ever entrepreneur must embrace.
Innovation is our bloodline, finding creative ways to connect your message with your clients we will not know if it will work unless we try
Thanks for the post Richelle
Richelle Shaw on June 16th, 2010
Look me up on facebook….
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