MISTAKE #9: “Lack of ‘Shameless’ Self Promotion.”
One thing that I have discovered, in speaking to thousands of business owners; is that everyone thinks their particular business is different. Well you’re probably right. Every one of you has something different or special about your business. But the mistake you are making is keeping it a secret. You all have a great opportunity to promote yourselves and your business and the best part is that you can do it for the cost of a “first class” stamp – just 44 cents currently.
That’s right – learn how to write a simple 1-page release and send it out in a #10 envelope. Your local papers and media are hungry for your story. But they can’t run it unless you give it to them. Making the mistake in your thinking that they will seek you out is simply – a mistake! In fact, over 80% of all local news stories are a result of a simple press release.
Study Donald Trump…a Master of Shameless Self-Promotion. You will see the obvious correlation in Self-Promotion and Income.
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dental hygienist on July 9th, 2010
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!
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