Tip #11: Three Steps to Recession Proof Your Business

The final step during is to focus on…

3. Referral – Focus on getting great referrals. My favorite is I run a referral contest and offer free activations to all of my clients family and friends. For each referral, my client is rewarded with a gift… $20 off their monthly invoice, free cell phone charger and if they refer 10 people, they receive a plasma television. The cost of the television is only $800 and I received over 230 new clients. The best, only one client actually reached the 10 referrals but many referred 3 – 5 and received gifts costing less than $10.

Step one….Retention
Step two…Reactivation
Step three…Referral

Three steps for a recession proof business!