Tip #12: Five Ways to Divide Your Customer Lists for Money

I received tons of questions about customer lists. They wanted to know, what information should be kept, what are they supposed to do with the list, and help getting their list together. List segmentation will save marketing dollars, help with determining where to invest additional dollars and how to make money quickly – when needed.
Here are the TOP 5 Ways you must divide your list to give you the best management reports for determining how to allocate your marketing dollars.
1. Last time customer/patient or client purchased from you
2. Money spent with you by year and lifetime
3. Number of products or services purchased by client/patient/customer
4. Customers who referred, how many times and the value of the new customer
5. Where each customer heard about your product or service
BONUS list you must keep – Inactive Customers – we talked about them a couple of weeks ago with the letter of apology. If you need the letter of apology, send me an email and I will forward the template I use.
Hope you learned and are implementing from these articles. Feel free to forward them to friends and enemies… Email me if you want me to answer specific questions