Spending excessively on obtaining new customers?
I wanted to talk to you today about a mistake I see entrepreneurs making… Spending excessively on obtaining new customers What you say?
Let me share something with you –
When you determine your marketing budget, is there a section for client retention?
One big mistake entrepreneurs make is always being on the hunt.
By that I mean, always chasing new clients instead of determining a way to make sure that their existing customers stay with their service, and buy their products over and over again.
Previously we talked about why Retention Marketing is important but also, how Retention Marketing can generate a huge amount of referrals. If it seems as if your business is not growing, it may be because you are always chasing new business.
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Wordpress Themes on August 12th, 2010
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