Surviving history
The most successful companies in history have survived because they knew how to do one thing. The one thing that makes a company extraordinary instead of ordinary is the company with the ability to create Evangelical-like, loyal customers.
I remember my grandfather would only drive Ford cars. He believed in the brand and he was loyal to the core. This type of loyalty is lost over the last 20 years. And, brand building has been lost. The loyalty has been lost to the “next shiny object” syndrome. Because technology is developing faster and faster, loyalty is not tied to a brand but to the next big thing. If you are not pouring millions of dollars into R&D, or if you have a service based business, how are you supposed to keep customers?
One sure-fire way is to stay in contact with your customers. AND, make sure when they are ready to buy, you are there.
If you do not have ESP, how are you supposed to know? And what kind of staffing is required to keep in touch with your customers?
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