MISTAKE #2: “Lack Of An Iron Clad System For Client Data Collection.”
How many times does a client do business with you and you are not able to continue to communicate with him because you do NOT know how to contact him? The real gold in ANY business is in the customer base. The proper building, maintaining, nurturing and use of the most valuable asset of any business – the ‘house list,’ is widely neglected.
It is 10 times easier to get an existing client to return to you than it is to get a new client to do business with you. Plus, returning clients will spend twice as much with you upon their return as the new client will spend on their first contact with you. What would happen to your businesses if you had to constantly rely on selling new clients instead of existing ones? SO why do so many businesses still NOT collect their client data? Bad business decision, pure and simple. You must collect the necessary information which allows you to continue to market to your most valuable asset-YOUR EXISTING CUSTOMERS.
In our marketing consulting firm, we get the name, address, phone number, e-mail address, and birthdays (with bribes so we can give them a gift) of our clients. If I would let you look at our database, which I wouldn’t for proprietary reasons; you would see complete contact information for each of our clients. The key is market to your existing customers and continue to grow your business every year totally immune to outside factors.
There are several different CRM (Customer Relationship Manager) software providers that allow a person to easily keep track of, stay in touch with, market to, ask for referrals from our clients. We’ve done a ton of research and use two exclusively that are very user friendly and allow for a high level of automation.
Make the commitment now to become the best at client data collection!
Share on Twitter | Share on Facebook14 Comments
Chrissy on May 13th, 2010
I couldn’t agree more! Continued client contact and appreciation keeps my biz alive. I’m still learning but I’m getting much better at completing every client contact
file.
Congrats on all of your sucsess!!
Marguerite - momsherbs on May 14th, 2010
Great suggestions as always. Do you recommend any one CRM?
richelleshaw on May 14th, 2010
@Marguerite – My favorite CRM is http://www.infusionsoft.com That is who I use!
medical assistant on May 14th, 2010
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later
Wholesale polo shirts on May 16th, 2010
great experience, dude! thanks for this great
Articles wow… it’s very wonderful report.
Georgina Terry on May 25th, 2010
Hi Richelle,
Great advise. Can you share what software you use?
Also once you have your database, what do you introduce or share with your existing clients, so as not to bombard with constant emails and correspondence.
Live YOUR Passion
Georgina
Emily on June 2nd, 2010
Hi Richelle,
Great advise. Can you share what software you use?
Also once you have your database, what do you introduce or share with your existing clients, so as not to bombard with constant emails and correspondence.
Live YOUR Passion
Georgina
Richelle Shaw on June 3rd, 2010
My favorite CRM is http://www.infusionsoft.com That is who I use!
Louboutin Shoes on June 12th, 2010
Thank you for useful info. 
MBT Women Shoes on July 10th, 2010
I will make sure and bookmark this page and be back to follow you more.
mbt tataga on July 11th, 2010
Just what I needed! Maybe that will be my inspiration for the week, keep it coming!
Tweets that mention Million Dollar Equation » MISTAKE #2: “Lack Of An Iron Clad System For Client Data Collection.” -- Topsy.com on May 13th, 2010
[…] This post was mentioned on Twitter by richelleshaw. richelleshaw said: How many ways to you market? Find out why you need many ways: http://dld.bz/a2MT […]