MISTAKE 7 & 8
MISTAKE #7: “Working ‘In’ Your Business Instead Of ‘On’ Your Business”
& MISTAKE #8: “Not Realizing The Overall Importance Of Marketing.”
They address one of the biggest problems that I hear from business owners, which is – I’M TOO BUSY. I’m too busy to do any marketing because I’m the best salesperson…..I need to wait on my clients personally…..I need to shop the marketplace and know what others are doing…… worse yet, I need to parent staff. The problem is, you are working “in” your business instead of “on” your business.
If there is one thing that you should write down and post as a constant reminder, it is this:
“STOP SEEING YOURSELF AS A RETAILER OF YOUR PARTICULAR
CATEGORY OF MERCHANDISE, BUT AS A MARKETER OF A RETAIL
BUSINESS THAT SELLS YOUR CATEGORY OF MERCHANDISE”
The Marketer of ANY business will be the one who achieves total financial freedom. The real money is in the marketing, not in actually doing all the tasks within the business. Setting aside time to work “on” your business instead of “in” your business will become the most profitable time that you spend during your entire career. And by all means, make the time to learn marketing.
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Tweets that mention Million Dollar Equation » MISTAKE 7 & 8 -- Topsy.com on May 19th, 2010
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