Tip #10: Three Steps to Recession Proof Your Business

During a recession it is important to focus of the 3 R’s of your business. Last week Step #1 was Retention of your existing customers!

Step 2. Reactivation – Your easiest customer to sell is one that was a previous client. Reach out to your old customers and win their business again. I send out an “apology letter” to old clients to say – I am sorry for anything that went wrong. I would like to win your business back – tell me how! I continue to win back 17.3% of my previous customers.

Next Tuesday, the third R – can you guess what it is?