How to Use Multiple Media for Optimal Results

When getting a prospect, I like to get the most information from them as possible. As well as with existing customers. Get their phone, fax, email so that you can contact them in multiple ways.

Just like the power of the sequential mailing increases results, using multiple media increases your results exponentially.

For example, see below how to use multiple media:

1. Day 1 – Email: be on the look out for a special offer that is coming in your mailbox

2. Day 3 – direct mail piece with offer

3. Day 6 – direct mail, postcard with reminder of offer

4. Day 10 – fax reminder of deadline

5. Day 12 – call to the prospect, reminder of the deadline

By contacting the prospect 5 times over a 12 day period by email, direct mail, fax and telephone, I can almost guarantee that your results will be much better.

Can you see how this works much better than one 4×6 postcard?

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