Why aren’t you getting free publicity?

The piece your missing in your press releases might shock you! The traditional way of getting free publicity all changed in 2005. The growth of the paparazzi , selling pictures of babies, the Britney effect. The world has now changed and so has news. Or what producers and editors believe is news.

The top 3 stories of February, 2007 based on internet searches, reported newspapers, television, radio…drum roll please… I bet you would not guess:

1. Great Britain withdraws from Iraq
2. Anna Nicole Smith Dies
3. Britney Spears Shaves her Head

For years, big business understands the use of celebrity but small businesses have not taken advantage of this perfect way to get publicity. Look at the night clubs right here in Las Vegas. Each week, Extra, Access Hollywood and Entertainment Tonight report about celebrity sightings at night clubs. Hallmark created a Paris Hilton Card that read—That’s Hot! They were sued by Ms. Hilton, but sold so many cards, it was worth it. They pulled the card but it was so much better than, hiring Ms. Hilton and having to pay her hefty fee. The event was reported by over 15,000 outlets getting Hallmark, free ads…

Now, that I have convinced you that adding celebrity to your business is essential, what are you going to do to add the celebrity to your business. Celebrity branding is the new way to insure a success. Attaching your business to a celebrity or making you or your customers celebrities, has a better effect on your bottom line than regular advertising.

Tags: Celebrity Branding, free publicity, marketing, Nick Nanton, small business marketing, women of color