NEW ECONOMY RULE:

Big sales surges are going to come from within your business not from outside of your business.

Why?  People are scared to buy.  They are scared to get duped, to feel like they were wrong.  And to ultimately lose money.   You may be able to get new customers during this new economy but it is harder and harder.

Want further evidence that Retention Marketing works?  Customer service is KING right?  Well part of customer service is properly communicating  to your existing customers.  I like to spend only 30% of my marketing budget on new business and the other 70% on taking care of the customers who have purchased my product or service.

You should spend that 70%, creating a Wowing Welcome Package, thank you gifts and on your monthly newsletter.  Plus, additional upsell, cross sell marketing campaigns to existing customers.